The Accessible Tourism Market is becoming recognised as the fastest-growing tourism market. Businesses and destinations ignore it at their peril. One in five tourists have some kind of access need and if these needs in leisure or business tourism are not catered for then they will go elsewhere.
The UN World Tourism Organisation has declared that accessibility should be part of any responsible and sustainable tourism policy. It also makes strong business sense for financial growth and sustainability to develop tourism offers that are inclusive, safe and comfortable for the increasing number of visitors who have specific access needs.
In Europe, the accessible tourism market is estimated to be 27% of the total population. It covers all sectors across the entire tourism value chain – encompassing seniors, people with disabilities, and families with small
Two thirds of this growing market are seniors and they travel more during the low season,usually accompanied or in groups; they spend more and they make more return visits. This conference will highlight the accessible
tourism market as a golden opportunity for destinations and businesses.