The launch follows an agreement between the Department of Environment, Community and Local Government and Food and Drink Industry Ireland (FDII) representing the gum industry, to fund a national gum litter awareness programme from 2015 – 2017.
The agreement includes new agreed mechanisms to further enhance and reinvigorate the campaign and represents a multi-million euro commitment by industry to tackling the issue of littered gum. The initiative aims to build on the success of past public education programmes to date and introduce new elements to help raise awareness of the impact of littered gum and encourage proper gum disposal.
Speaking at the launch An Cathaoirleach, Councillor Barry Saul said, “It is wonderful to see everyone in the community coming together to get behind this campaign, both here in Sandyford and in so many towns around the Country. The GLT campaign brings together the community and local authorities with a common goal to fight gum litter.”
Dan Holland, Chairman of the Sandyford Business District Association said “We are delighted to be working with Dún Laoghaire-Rathdown County Council to launch this campaign in promoting a cleaner greener environment in which to do business.”