dlr Launch Plastic Free July Campaign in Collaboration with Susan Adams

Much of the plastic we use every day is not necessary. A considerable number of plastic products are only used once, or for a short period of time, before being thrown away. This is a waste of money, valuable resources and energy. When not disposed of correctly, plastic can cause serious environmental problems. 

Plastic free July is about reducing plastic in a way that works for your lifestyle.  Even one change will collectively make a real difference for cleaner streets, seas and society. Taking part in Plastic Free July can help find great eco-alternatives and develop new habits. Plastic Free July is a worldwide campaign, led by the Plastic Free Foundation, that aims to reduce single-use plastic waste throughout our everyday lives and reduce plastic pollution.

Susam Adams is an environmentalist and educator in conservation and climate change. Through her Education for Sustainability programme, she has helped many young people to develop action projects and make a direct impact on their environment. Newpark Comprehensive School led the way to become Ireland’s first single use plastic free school under her leadership. 

The Single Use Plastics Directive (EU) 2019/904 aims to reduce the volume and impact of specific plastic products on the environment. Single-use plastic products (SUPs) are used once, or for a short period of time, before being thrown away. The 10 most commonly found single-use plastic items represent 70% of all marine litter in the EU. Many common single-use plastic items (e.g. plastic straws) can no longer be placed on the Irish market. For more information on the Directive, please visit www.gov.ie.